Easy JobSocial Media Lead
CXM · Worldwide · Full-time · Remote
Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time
About the Role
We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.
You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.
Key Objectives
• Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
• Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
• Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
• Establish a consistent monthly social media performance reporting and optimisation rhythm.
• Launch a follower-exclusive content and promotions programme within the first six months.
• Build scalable processes and, over time, support and lead local social media managers.
Key Responsibilities
Strategy & Planning
• Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
• Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
• Identify emerging platform, audience, and content trends.
Content & Community
• Coordinate, schedule, and publish content across relevant social platforms.
• Maintain consistency in brand identity, tone of voice, messaging, and positioning.
• Manage comments, direct messages, and community interactions professionally and promptly.
• Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.
Paid Social
• Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
• Manage budgets across markets and campaign objectives.
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