Clera · Worldwide · Full-time · Remote
About the Role
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company focused on user-led growth. You will own the full funnel from campaign strategy through closed-won, while building the systems and reporting that help the business scale.
What You'll Do
• Plan and run integrated campaigns for product launches, category events, and company announcements.
• Own demand generation across paid, owned, and earned channels, and track performance through closed-won revenue.
• Run an industry awards program and activate community opportunities for distribution and brand building.
• Grow a micro-influencer program with industry practitioners, investors, and software operators.
• Build and automate growth workflows that connect HubSpot, product data, and marketing channels.
• Develop tracking and reporting infrastructure to understand what drives results from first touch to closed-won.
• Use AI tools such as Claude and related workflow capabilities to reduce manual work and document reusable processes.
• Develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
• Collaborate with leadership and colleagues across content, SEO, partnerships, design, product, and sales.
What We're Looking For
• Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of growth, content, or demand generation.
• A track record of demand generation or content programs that generated measurable pipeline.
• Hands-on experience building or operating marketing automation, data integrations, analytics infrastructure, or AI-enabled growth workflows.
• Strong technical fluency with marketing automation, analytics, CMS tools such as Framer or Webflow, and the ability to work with engineering.
• Proficiency with Claude or similar AI tools; familiarity with skills, plugins, and workflow automation is valued.
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