Senior Digital Marketer ArboStar

ArboStar · Worldwide · Full-time · Remote

Senior Digital Marketing Manager – ArboStar
Location: Remote | Full-time | B2B SaaS | Marketing Leadership
Company Overview
ArboStar is a fast-growing B2B SaaS platform providing business management solutions tailored for the tree care industry. We help businesses streamline operations, manage leads, and grow revenue. As we scale operations across North America and globally, we are looking to strengthen our marketing team with a strategic leader who can drive high-quality lead generation, optimize marketing ROI, and elevate brand visibility.
Role Overview
The Senior Digital Marketing Manager is a leadership role responsible for managing and executing ArboStar’s paid media strategy, PR and partnership initiatives, and overall marketing campaigns. This role will guide the PPC team, collaborate with sales, product, and operations, and ensure marketing efforts generate high-quality, revenue-oriented results.
This role is ideal for a B2B SaaS marketer with deep PPC experience, conversion optimization expertise, and a strategic mindset who can elevate the team and campaigns to the next level.
Key Responsibilities
1. Paid Media Leadership

• Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Capterra, and other B2B channels.

• Plan and execute search campaigns, paid social campaigns, retargeting campaigns, and display campaigns focused on lead generation and pipeline quality.

• Manage budgets of $20,000+ per month, allocating spend efficiently across campaigns.

• Mentor and manage PPC specialists, providing guidance, performance reviews, and strategic direction.

• Analyze campaigns, generate hypotheses for optimization, and implement A/B tests to improve conversions and ROI.

2. Funnel & Lead Quality Optimization

• Monitor MQL → SQL conversion and collaborate with Sales to ensure campaigns deliver high-intent leads.

• Adjust targeting, messaging, and campaign structure based on lead quality and conversion metrics.

• Collaborate with marketi

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