Easy JobGrowth & Lifecycle Marketing Specialist
Scandiweb · Worldwide · Full-time · Remote
“For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.”
Antons Sapriko, Company Founder
What do we expect from a Growth & Lifecycle Marketing Specialist?
• Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
• Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
• Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
• Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
• Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
• Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
• Experience with AI tools would be a plus (especially Claude). Using AI is expected of everyone at scandiweb. We use it for a more efficient way to do our work; however, you are still responsible for the output, so the standard stays high when using AI tools.
What we look for is a mindset of learning, drive, and honesty. Even if you don’t tick every expectation, please consider applying!
What are the responsibilities of a Growth & Lifecycle Marketing Specialist?
• Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
• Use customer purchase habits and site activity to send automated, personalized messages.
• Test different offers, designs, messaging, and channels to continuously improve marketing performance.
• Run paid ads on platforms like Google and Meta, m