Easy JobCold Email Lead Generation Specialist
DayTech Gifts · Worldwide · Full-time · Remote
DayTech Gifts is a Singaporean corporate gifting and merchandising company supplying customized products for employee welfare, outreach events and recruitment. Our clients include military, government bodies, non-profits, educational institutions and companies.
We are seeking a Cold Email Lead Generation Specialist to spearhead our international growth through cold email outreach.
This role is primarily focused on building a scalable B2B cold email engine: identifying the right prospects, sourcing and enriching contact data, managing email infrastructure, launching campaigns, and continuously improving performance.
You will be responsible for the full cold email workflow, from prospect research and list building to campaign execution, deliverability monitoring and lead qualification. You should be comfortable working independently, experimenting with different approaches and using data to improve results.
Responsibilities
- Own the end-to-end execution of B2B cold email lead generation campaigns
- Identify target customer profiles and build prospect lists based on defined industries, geographies and company characteristics
- Use prospecting and data enrichment tools to source and verify company and decision-maker contact information
- Set up and manage cold email infrastructure, including domains, inboxes, DNS records and email warm-up
- Create, launch and manage cold email sequences across multiple inboxes and campaigns
- Monitor email deliverability, bounce rates, spam placement and sender reputation
- Perform list cleaning and email verification to maintain strong campaign deliverability
- Write and test cold email copy, subject lines, calls-to-action and follow-up sequences
- Conduct A/B testing and continuously optimise campaigns based on open, reply and conversion data
- Identify positive replies and qualified opportunities and pass them to the relevant sales or operations team
- Track campaign performance and maintain accurate reporting on prospects conta